🎥 The Benefits of Video Streaming for Businesses: Why You Should Invest in Video Marketing

Video is no longer just an option—it’s a strategic necessity for companies that want to connect, grow, and stand out in the digital age.

Why is video so powerful?

In a world overloaded with content, video manages to capture attention, generate emotions, and convey complex messages quickly and effectively. It’s engaging, memorable, and drives results.

Here are just a few compelling reasons why businesses should integrate video streaming into their marketing and communication strategy:


📊 Video Drives Conversions

  • According to a study by Wyzowl, 89% of marketers say that video gives them a good return on investment.

  • A landing page that includes a video can increase conversions by up to 80%.

  • Emails with video content see higher open and click-through rates.

Video is persuasive and impactful: it builds trust and helps potential customers understand the value of your product or service.


🔥 Video Boosts Engagement

On social media, video generates more interactions than any other type of content. It encourages shares, comments, and saves. Especially live streaming, which creates a sense of immediacy and authenticity that users love.

With WimTV, companies can stream:

  • Webinars

  • Product launches

  • Virtual events

  • Corporate training sessions

  • Customer tutorials or support videos

This not only amplifies reach, but also increases the time users spend on your platform or site—an important metric for SEO and lead nurturing.


💼 Video Enhances Brand Image

A professional live stream, perhaps with branded graphics and quality audio/video, helps position your company as innovative and authoritative. It shows that you are up-to-date and know how to communicate effectively in the digital world.

With WimTV, you can:

  • Broadcast live in high definition

  • Create and manage your own web TV schedule with the WimCast feature

  • Offer on-demand video content

  • Monetize your content with ticketing or subscriptions


✅ Real Case: How Video Helped a Company Grow

Let’s take the example of a mid-sized Italian consulting firm that, during the pandemic, decided to launch a weekly live video format to keep in touch with its clients.

Thanks to the use of WimTV:

  • It reached an average of 500 live viewers per episode

  • Doubled traffic to its website

  • Generated 30% more leads compared to traditional campaigns

  • Reduced customer service workload by offering video tutorials


🎯 Conclusion

Video streaming is not just for influencers or media outlets. It’s a powerful, versatile, and accessible tool for any business that wants to communicate better, sell more, and grow faster.

WimTV offers an all-in-one platform for professional, secure, and customizable video streaming. Whether you want to launch a webinar, create your own TV channel, or enrich your site with video content—WimTV is the tool for you.

👉 Start your free trial today: https://platform.wim.tv/#/registration

📺 Schedule your content with WimCast: the smart way to manage your WebTV

With WimCast, WimTV makes managing your video schedule intuitive and professional. Whether you’re running a WebTV, an online channel, or simply want to create a seamless live + on-demand streaming experience, WimCast is the tool you need.

🎬 What is WimCast?

WimCast is the feature that lets you create and manage a streaming schedule, just like a traditional TV station. You can set what videos go live and at what time, with precise control over your programming.

It’s ideal for:

  • Online broadcasters

  • Institutions, associations, or organizations that want to build a consistent communication channel

  • Creators looking to schedule content in advance

  • Businesses with training or promotional video libraries

🧩 How does it work?

WimCast is accessible directly from your WimTV dashboard. You can:

  • Schedule your videos: Select the videos you want to air and assign them to specific time slots.

  • Create a playlist: Combine multiple videos in a row to fill a time block.

  • Choose your output: Broadcast your schedule on your own website, mobile app, TV platform, or even satellite.

You can also set the start date and time, decide whether a video should loop, and monitor everything from a visual calendar.

🔁 Streaming automation

Thanks to the scheduler, you don’t need to be online 24/7. WimCast takes care of broadcasting your content automatically, following the plan you’ve set. This makes your channel look professional and allows you to focus on content rather than constant manual uploads.

🌍 Multichannel, multipurpose

You can use your WimCast schedule to:

  • Share on social media

  • Embed in your website

  • Stream to your own branded app (Android/iOS)

  • Distribute content on smart TVs or satellite

Everything is centralized on WimTV, which simplifies your workflow and boosts your online presence.

🚀 Start now

Activate WimCast in your WimTV plan and create your first scheduled broadcast in just a few minutes.
Need help? Visit the support page: support.wim.tv/wimcast or contact us at info@wimlabs.com.

How to Create a Successful Live Event with WimTV: Tips and Best Practices

Organizing a live streaming event might seem complex, but with the right tools and good planning, you can offer your audience a high-quality, engaging experience. WimTV is a platform designed specifically to simplify the management of webinars, concerts, conferences, and any kind of live event.

Below are the key steps and top tips to host a successful live event with WimTV. For a step-by-step guide, visit the WimTV support site: https://support.wim.tv/ under the “Live streaming” section.


1. Define the goal and format of your event

Start by clarifying the purpose of your event: to inform, train, entertain, or promote a product? The format can vary:

  • Webinar with presentations and Q&A

  • Live concerts or performances

  • Conferences with multiple speakers

  • Interactive workshops

Understanding your goal will help you better structure the content and choose the right tools on WimTV.


2. Plan ahead and communicate the date

Organize everything a few weeks in advance. Choose the date and time while considering your audience’s time zone. Use social channels, newsletters, and your website to promote the event and gather registrations or reservations.

WimTV allows you to create personalized event pages where participants can register easily.


3. Prepare the technical equipment

To ensure smooth streaming, make sure you have:

  • A stable, fast internet connection (preferably wired)

  • A good-quality webcam or professional video cameras

  • A clear microphone with no background noise

  • Proper lighting for filming

WimTV supports high-definition streaming and integrates with encoding software like OBS Studio to manage multiple video and audio sources.


4. Choose the right settings on WimTV

Create your live event on the platform and configure the basic settings:

  • Set access restrictions if needed: public, private, or paid event

  • Customize the look with your logo, banners, and waiting messages

  • Enable monetization options if you want to sell tickets


5. Run a technical rehearsal

Before the event, organize a full test to check:

  • Audio and video quality

  • Connection stability and latency

Involve your team or a few test viewers to gather feedback and fix any technical issues.


6. During the event: engage your audience

Keep your audience engaged with:

  • Clear and exciting introductions

  • Dynamic content and variations in pace


7. After the event: share and analyze

  • Make the recording available for those who couldn’t attend live

  • Collect feedback through surveys or comments

  • Analyze viewership data provided by WimTV: number of viewers, average watch time, interactions

Use these insights to improve future events.


Conclusion

Organizing a successful live event with WimTV is within everyone’s reach, thanks to a flexible and user-friendly platform. By following these steps, you can create valuable experiences for your audience, boost your visibility, and achieve your communication goals.

If you want to explore all the features of WimTV for your live events, sign up now and start your 15-day free trial:
👉 https://platform.wim.tv/#/registration

🎥Promote your territory with the WimTV streaming

Ancient villages, breathtaking landscapes, age-old traditions, local events, excursions…
Every region has a story to tell. And today, thanks to technology, it can do so in an innovative and engaging way. With WimTV, local associations have a powerful tool to enhance and promote the beauty of their territory through a wide range of online video services.

🎥 A video channel for your territory

By creating a personalized channel on WimTV, your association can:

📺 Broadcast on-demand or live videos of events, festivals, excursions, cultural and social initiatives
📅 Create continuous programming, just like a real Web TV, for example using archival footage
🗣️ Give visibility to local uniqueness: monuments, craftsmanship, traditional cuisine, nature, sports

💡 A new opportunity for local businesses

Your channel can also become a showcase for the local economy. You can offer advertising spaces or sponsorships to:

🏨 Hotels, B&Bs, restaurants, agritourisms
🛍️ Shops of local products, artisan workshops
🧭 Tourism and community services
🏢 Organizations and companies that want to support territorial promotion

✅ Why choose WimTV?

  • Italian platform, secure and easy to use, unmatched in the number and quality of its services

  • Full control over content and programming

  • Monetization support through ads or subscriptions

  • Accessible from any device: smartphone, PC, smart TV, interactive totems

🌟 With WimTV, promoting your territory has no boundaries
Give your community a voice and make it visible to the world, with professional tools designed even for small local organizations.

🔗 Learn more and get started today!

🦷 WimTV for Dental Clinics: Turn Your Waiting Room into a Communication and Value Tool

The waiting room is more than just a place to pass the time—it’s the first impression your patient gets of your practice.
With WimTV, that moment becomes an opportunity to inform, engage, and build trust.

📺 Create Your Own TV Channel

Using WimTV, you can program and broadcast:

  • Clinic presentation videos

  • Explanations of common procedures

  • Oral hygiene tutorials

  • Seasonal health tips and current promotions

All of this is displayed on a screen in the waiting room, and the best part? You can manage it all remotely, with no special equipment or tech skills required.

💼 A New Revenue Opportunity

WimTV also lets you sell advertising space on your channel to suppliers of dental or hygiene products.
This opens up an additional stream of income for your practice, all while keeping your patients informed and entertained.

🔧 Simple, Professional, and Tailored to You

  • No technical knowledge needed

  • 24/7 scheduling or custom time slots

  • Compatible with TVs, digital signage, and totems

  • Content updated in real time

👉 Bring Innovation into Your Practice

Provide your patients with a modern, professional, and engaging experience from the moment they walk in.

🌐 Learn more and activate your custom channel!

🏍️ WimTV for Moto Clubs: Bring Your Passion to Streaming

Traveling by motorcycle isn’t just a hobby—it’s a lifestyle. Every turn tells a story, every rally is an event to remember, every ride is an adventure shared. If you’re part of a Moto Club, you understand how important it is to preserve and tell these experiences.
With WimTV, you can now do it professionally, easily, and engagingly by creating your own personalized video channel.

🎥 Turn Your Moto Club into a Web TV

WimTV offers a flexible platform for streaming video—not just on-demand content, but also 24/7 programming and live streaming, accessible from anywhere, on any device.
Picture walking into your Moto Club headquarters and seeing the latest ride videos, the most memorable rallies, or concerts and events you’ve attended with your crew playing on the screens. With WimTV, it’s all possible.

What You Can Do with WimTV

  • Create a custom channel for your Moto Club, accessible via web and mobile

  • Broadcast videos in the club venue with scheduled programming

  • Stream content to social media, with continuous 24/7 programming

  • Relive and share your highlights with club members and followers

  • Monetize your content by promoting events or selling ad space related to riding

🔧 Easy to Use, Powerful in Results

Even without being a tech expert, WimTV empowers you to manage everything on your own. Upload videos, build a weekly schedule, stream live events, and update content remotely in real time.
Plus, the platform works seamlessly with screens and multimedia kiosks, ideal for your club’s headquarters or at events and shows.

🤝 Connect Your Community

WimTV isn’t just a tool—it’s a way to strengthen your Moto Club’s community spirit. Reliving epic journeys, sharing your story, engaging new members with compelling content—it all builds stronger connections, boosts visibility, and opens exciting growth opportunities.

🚀 Ready to Start?

If you’re ready to bring your Moto Club’s memories to life and expand your passion online, WimTV is your ideal solution.
Create your channel, share your emotions, ride—and stream!

🚀 Introducing WimTV’s Smart Bot: Advanced Conversational & Multilingual Interaction 🤖🌍

We are excited to announce the launch of our new AI-powered Wimbot, designed to offer an innovative and intuitive user experience, thanks to cutting-edge AI technologies.

Ask the bot your questions and discover the full potential of WimTV to manage, publish, distribute, and monetize video content — even in scheduled mode and across multi-platform apps!

Main features:

  • Multilingual responses: breaking down language barriers to make the platform accessible to a global audience

  • Natural conversations, written or spoken, for a smooth and smart interaction

  • Instant support on all platform features, with real-time assistance

This new tool marks a major step forward in the evolution of our customer service, simplifying the user experience and making it more immediate.

Find out more by interacting directly with Wimbot! You’ll find it at the bottom right of the homepage: a chat bubble with a message icon — click it and start asking all the questions you want.

WimTV ed il suo modello di business

An alternative business model for your web tv

Today there are many platforms that offer video and web tv services. WimTV has its own innovative business model that sets it apart from that of other platforms with similar services. 

The user who signs up is asked for the minimum amount of information: Name and Surname, Date of Birth (to verify the age of majority), Username on the platform and email address. With this information alone, the registered user can upload and publish videos, create and broadcast live events, and video streaming schedules

However, it cannot publish paid video on demand, create paid live events or create subscriptions. For this it is necessary to add other personal data, that is all the data that allows WimTV to issue an invoice to the registered user who, at this point, it is more appropriate to call “customer”.

WimTV offers users and customers a very clear business relationship:

  1. The user is authorised to use all WimTV services, starting from the creation of a native web TV of WimTV
  2. The platform is used against payment for its consumption, measured in Gbyte of video storage and in Gybte of video streaming
  3. The rights of WimTV users/customers to video streaming increase in proportion to bandwidth/storage consumption. For example, it is possible to video stream on external platforms such as TiVo or on digital terrestrial/satellite only starting from a Professional subscription.
  4. WimTV does not claim rights on the content of users/customers and does not manipulate their content, for example by adding advertising on their online tv.
  5. WimTV leaves its customers 70% net of payments made by users of WimTV customers’ content.

WimTV offers a video management and video streaming distribution technology platform on which WimTV customers can develop their web tv, and assemble and manage their business in complete freedom, with a clare regulation the users and customers can rely on.