Tag: #LiveStreaming

šŸŽ„ The Benefits of Video Streaming for Businesses: Why You Should Invest in Video Marketing

Posted on | by Isabella Chiariglione

Video is no longer just an optionā€”it’s a strategic necessity for companies that want to connect, grow, and stand out in the digital age.

Why is video so powerful?

In a world overloaded with content, video manages to capture attention, generate emotions, and convey complex messages quickly and effectively. Itā€™s engaging, memorable, and drives results.

Here are just a few compelling reasons why businesses should integrate video streaming into their marketing and communication strategy:

šŸ“Š Video Drives Conversions

  • According to a study by Wyzowl, 89% of marketers say that video gives them a good return on investment.

  • A landing page that includes a video can increase conversions by up to 80%.

  • Emails with video content see higher open and click-through rates.

Video is persuasive and impactful: it builds trust and helps potential customers understand the value of your product or service.

šŸ”„ Video Boosts Engagement

On social media, video generates more interactions than any other type of content. It encourages shares, comments, and saves. Especially live streaming, which creates a sense of immediacy and authenticity that users love.

With WimTV, companies can stream:

  • Webinars

  • Product launches

  • Virtual events

  • Corporate training sessions

  • Customer tutorials or support videos

This not only amplifies reach, but also increases the time users spend on your platform or siteā€”an important metric for SEO and lead nurturing.

šŸ’¼ Video Enhances Brand Image

A professional live stream, perhaps with branded graphics and quality audio/video, helps position your company as innovative and authoritative. It shows that you are up-to-date and know how to communicate effectively in the digital world.

With WimTV, you can:

  • Broadcast live in high definition

  • Create and manage your own web TV schedule with the WimCast feature

  • Offer on-demand video content

  • Monetize your content with ticketing or subscriptions

āœ… Real Case: How Video Helped a Company Grow

Letā€™s take the example of a mid-sized Italian consulting firm that, during the pandemic, decided to launch a weekly live video format to keep in touch with its clients.

Thanks to the use of WimTV:

  • It reached an average of 500 live viewers per episode

  • Doubled traffic to its website

  • Generated 30% more leads compared to traditional campaigns

  • Reduced customer service workload by offering video tutorials

šŸŽÆ Conclusion

Video streaming is not just for influencers or media outlets. Itā€™s a powerful, versatile, and accessible tool for any business that wants to communicate better, sell more, and grow faster.

WimTV offers an all-in-one platform for professional, secure, and customizable video streaming. Whether you want to launch a webinar, create your own TV channel, or enrich your site with video contentā€”WimTV is the tool for you.

šŸ‘‰ Start your free trial today: https://platform.wim.tv/#/registration

šŸ“ŗ Schedule your content with WimCast: the smart way to manage your WebTV

Posted on | by Isabella Chiariglione

With WimCast, WimTV makes managing your video schedule intuitive and professional. Whether you’re running a WebTV, an online channel, or simply want to create a seamless live + on-demand streaming experience, WimCast is the tool you need.

šŸŽ¬ What is WimCast?

WimCast is the feature that lets you create and manage a streaming schedule, just like a traditional TV station. You can set what videos go live and at what time, with precise control over your programming.

Itā€™s ideal for:

  • Online broadcasters

  • Institutions, associations, or organizations that want to build a consistent communication channel

  • Creators looking to schedule content in advance

  • Businesses with training or promotional video libraries

šŸ§© How does it work?

WimCast is accessible directly from your WimTV dashboard. You can:

  • Schedule your videos: Select the videos you want to air and assign them to specific time slots.

  • Create a playlist: Combine multiple videos in a row to fill a time block.

  • Choose your output: Broadcast your schedule on your own website, mobile app, TV platform, or even satellite.

You can also set the start date and time, decide whether a video should loop, and monitor everything from a visual calendar.

šŸ” Streaming automation

Thanks to the scheduler, you donā€™t need to be online 24/7. WimCast takes care of broadcasting your content automatically, following the plan youā€™ve set. This makes your channel look professional and allows you to focus on content rather than constant manual uploads.

šŸŒ Multichannel, multipurpose

You can use your WimCast schedule to:

  • Share on social media

  • Embed in your website

  • Stream to your own branded app (Android/iOS)

  • Distribute content on smart TVs or satellite

Everything is centralized on WimTV, which simplifies your workflow and boosts your online presence.

šŸš€ Start now

Activate WimCast in your WimTV plan and create your first scheduled broadcast in just a few minutes.
Need help? Visit the support page: support.wim.tv/wimcast or contact us at info@wimlabs.com.

How to Create a Successful Live Event with WimTV: Tips and Best Practices

Posted on | by Isabella Chiariglione

Organizing a live streaming event might seem complex, but with the right tools and good planning, you can offer your audience a high-quality, engaging experience. WimTV is a platform designed specifically to simplify the management of webinars, concerts, conferences, and any kind of live event.

Below are the key steps and top tips to host a successful live event with WimTV. For a step-by-step guide, visit the WimTV support site: https://support.wim.tv/ under the ā€œLive streamingā€ section.

1. Define the goal and format of your event

Start by clarifying the purpose of your event: to inform, train, entertain, or promote a product? The format can vary:

  • Webinar with presentations and Q&A

  • Live concerts or performances

  • Conferences with multiple speakers

  • Interactive workshops

Understanding your goal will help you better structure the content and choose the right tools on WimTV.

2. Plan ahead and communicate the date

Organize everything a few weeks in advance. Choose the date and time while considering your audienceā€™s time zone. Use social channels, newsletters, and your website to promote the event and gather registrations or reservations.

WimTV allows you to create personalized event pages where participants can register easily.

3. Prepare the technical equipment

To ensure smooth streaming, make sure you have:

  • A stable, fast internet connection (preferably wired)

  • A good-quality webcam or professional video cameras

  • A clear microphone with no background noise

  • Proper lighting for filming

WimTV supports high-definition streaming and integrates with encoding software like OBS Studio to manage multiple video and audio sources.

4. Choose the right settings on WimTV

Create your live event on the platform and configure the basic settings:

  • Set access restrictions if needed: public, private, or paid event

  • Customize the look with your logo, banners, and waiting messages

  • Enable monetization options if you want to sell tickets

5. Run a technical rehearsal

Before the event, organize a full test to check:

  • Audio and video quality

  • Connection stability and latency

Involve your team or a few test viewers to gather feedback and fix any technical issues.

6. During the event: engage your audience

Keep your audience engaged with:

  • Clear and exciting introductions

  • Dynamic content and variations in pace

7. After the event: share and analyze

  • Make the recording available for those who couldnā€™t attend live

  • Collect feedback through surveys or comments

  • Analyze viewership data provided by WimTV: number of viewers, average watch time, interactions

Use these insights to improve future events.

Conclusion

Organizing a successful live event with WimTV is within everyoneā€™s reach, thanks to a flexible and user-friendly platform. By following these steps, you can create valuable experiences for your audience, boost your visibility, and achieve your communication goals.

If you want to explore all the features of WimTV for your live events, sign up now and start your 15-day free trial:
šŸ‘‰ https://platform.wim.tv/#/registration

āœˆļø Multimedia Totems in Public Spaces: Video Streaming with WimTV for an Enhanced User Experience

Posted on | by Isabella Chiariglione

In modern airports, train and bus stations, waiting rooms of public administrations, as well as in private entities, multimedia totems ā€” digital kiosks equipped with touchscreen displays ā€” are increasingly present to provide information and services to those in these spaces. By integrating the WimTV platform, these devices can be transformed into powerful tools for streaming video content, offering a more engaging and dynamic user experience.

šŸ“ŗ Integration with Multimedia Totems
Multimedia totems can be equipped with dedicated apps that display video content managed through WimTV. Itā€™s possible to view video on demand and live broadcasts ā€” for example, to provide real-time information or display scheduled programming directly on the totem screens. This integration allows you to:

  • Provide up-to-date information about services available in a specific location (airport, train station, clinic waiting room, etc.).

  • Offer promotional or advertising content.

  • Entertain people while they wait.

  • Generate revenue by selling highly targeted advertising space (each environment is frequented by a specific type of audience).

šŸ”§ Benefits of Using WimTV in Totems

  • Easy management: The platform allows you to update content in real time remotely, without physical interventions on the totems.

  • Customization: You can create tailored schedules for different locations or time slots.

  • Monetization: Through the sale of advertising space, itā€™s possible to generate new revenue streams.

  • Compatibility: Content can be displayed on various devices, ensuring optimal viewing on screens of different sizes and resolutions.

Integrating WimTV into multimedia totems represents a valuable opportunity to improve communication with people in a given space, offer additional services, and create new sources of income. Thanks to the platformā€™s flexibility and advanced features, totems can be transformed into true hubs of information and entertainment.