Tag: #DigitalTransformation

šŸŽ„ The Benefits of Video Streaming for Businesses: Why You Should Invest in Video Marketing

Posted on | by Isabella Chiariglione

Video is no longer just an optionā€”it’s a strategic necessity for companies that want to connect, grow, and stand out in the digital age.

Why is video so powerful?

In a world overloaded with content, video manages to capture attention, generate emotions, and convey complex messages quickly and effectively. Itā€™s engaging, memorable, and drives results.

Here are just a few compelling reasons why businesses should integrate video streaming into their marketing and communication strategy:

šŸ“Š Video Drives Conversions

  • According to a study by Wyzowl, 89% of marketers say that video gives them a good return on investment.

  • A landing page that includes a video can increase conversions by up to 80%.

  • Emails with video content see higher open and click-through rates.

Video is persuasive and impactful: it builds trust and helps potential customers understand the value of your product or service.

šŸ”„ Video Boosts Engagement

On social media, video generates more interactions than any other type of content. It encourages shares, comments, and saves. Especially live streaming, which creates a sense of immediacy and authenticity that users love.

With WimTV, companies can stream:

  • Webinars

  • Product launches

  • Virtual events

  • Corporate training sessions

  • Customer tutorials or support videos

This not only amplifies reach, but also increases the time users spend on your platform or siteā€”an important metric for SEO and lead nurturing.

šŸ’¼ Video Enhances Brand Image

A professional live stream, perhaps with branded graphics and quality audio/video, helps position your company as innovative and authoritative. It shows that you are up-to-date and know how to communicate effectively in the digital world.

With WimTV, you can:

  • Broadcast live in high definition

  • Create and manage your own web TV schedule with the WimCast feature

  • Offer on-demand video content

  • Monetize your content with ticketing or subscriptions

āœ… Real Case: How Video Helped a Company Grow

Letā€™s take the example of a mid-sized Italian consulting firm that, during the pandemic, decided to launch a weekly live video format to keep in touch with its clients.

Thanks to the use of WimTV:

  • It reached an average of 500 live viewers per episode

  • Doubled traffic to its website

  • Generated 30% more leads compared to traditional campaigns

  • Reduced customer service workload by offering video tutorials

šŸŽÆ Conclusion

Video streaming is not just for influencers or media outlets. Itā€™s a powerful, versatile, and accessible tool for any business that wants to communicate better, sell more, and grow faster.

WimTV offers an all-in-one platform for professional, secure, and customizable video streaming. Whether you want to launch a webinar, create your own TV channel, or enrich your site with video contentā€”WimTV is the tool for you.

šŸ‘‰ Start your free trial today: https://platform.wim.tv/#/registration

āœˆļø Multimedia Totems in Public Spaces: Video Streaming with WimTV for an Enhanced User Experience

Posted on | by Isabella Chiariglione

In modern airports, train and bus stations, waiting rooms of public administrations, as well as in private entities, multimedia totems ā€” digital kiosks equipped with touchscreen displays ā€” are increasingly present to provide information and services to those in these spaces. By integrating the WimTV platform, these devices can be transformed into powerful tools for streaming video content, offering a more engaging and dynamic user experience.

šŸ“ŗ Integration with Multimedia Totems
Multimedia totems can be equipped with dedicated apps that display video content managed through WimTV. Itā€™s possible to view video on demand and live broadcasts ā€” for example, to provide real-time information or display scheduled programming directly on the totem screens. This integration allows you to:

  • Provide up-to-date information about services available in a specific location (airport, train station, clinic waiting room, etc.).

  • Offer promotional or advertising content.

  • Entertain people while they wait.

  • Generate revenue by selling highly targeted advertising space (each environment is frequented by a specific type of audience).

šŸ”§ Benefits of Using WimTV in Totems

  • Easy management: The platform allows you to update content in real time remotely, without physical interventions on the totems.

  • Customization: You can create tailored schedules for different locations or time slots.

  • Monetization: Through the sale of advertising space, itā€™s possible to generate new revenue streams.

  • Compatibility: Content can be displayed on various devices, ensuring optimal viewing on screens of different sizes and resolutions.

Integrating WimTV into multimedia totems represents a valuable opportunity to improve communication with people in a given space, offer additional services, and create new sources of income. Thanks to the platformā€™s flexibility and advanced features, totems can be transformed into true hubs of information and entertainment.

Our President Leonardo Chiariglione, the father of MP3, interviewed by Rockit

Posted on | by Isabella Chiariglione

An article by Rockit has just been published, titled ā€œLeonardo Chiariglione: the man who invented music as we know itā€, and it features an in-depth interview with Leonardo Chiariglione, President of WimTV, the Italian engineer known for leading the development of the MPEG standards, including MP3 and MP4.

These formats revolutionized the way we consume music and video, making large-scale distribution of digital content possible.

In the interview, Chiariglione recounts the birth of the international working group that led to the creation of the MP3 in 1992, highlighting the importance of audio compression for efficient sharing of music files. The discussion also covers his role in defining standards that enabled digital television and Internet video streaming.

The article emphasizes how Leonardo Chiariglioneā€™s work has had a major impact on the music industry and listening habits, transforming the way we experience multimedia content and paving the way for platforms like YouTube, iTunes, and Spotify.

For the full interview and to learn more about Leonardo Chiariglioneā€™s story, you can read the original article on Rockit:

https://www.rockit.it/articolo/leonardo-chiariglione-luomo-che-ha-inventato-musica-come-conosciamo