🎥 The Benefits of Video Streaming for Businesses: Why You Should Invest in Video Marketing

Video is no longer just an option—it’s a strategic necessity for companies that want to connect, grow, and stand out in the digital age.

Why is video so powerful?

In a world overloaded with content, video manages to capture attention, generate emotions, and convey complex messages quickly and effectively. It’s engaging, memorable, and drives results.

Here are just a few compelling reasons why businesses should integrate video streaming into their marketing and communication strategy:

📊 Video Drives Conversions

• According to a study by Wyzowl, 89% of marketers say that video gives them a good return on investment.

• A landing page that includes a video can increase conversions by up to 80%.

• Emails with video content see higher open and click-through rates.

Video is persuasive and impactful: it builds trust and helps potential customers understand the value of your product or service.

🔥 Video Boosts Engagement

On social media, video generates more interactions than any other type of content. It encourages shares, comments, and saves. Especially live streaming, which creates a sense of immediacy and authenticity that users love.

With WimTV, companies can stream:

• Webinars

• Product launches

• Virtual events

• Corporate training sessions

• Customer tutorials or support videos

This not only amplifies reach, but also increases the time users spend on your platform or site—an important metric for SEO and lead nurturing.

💼 Video Enhances Brand Image

A professional live stream, perhaps with branded graphics and quality audio/video, helps position your company as innovative and authoritative. It shows that you are up-to-date and know how to communicate effectively in the digital world.

With WimTV, you can:

• Broadcast live in high definition

• Create and manage your own web TV schedule with the WimCast feature

• Offer on-demand video content

• Monetize your content with ticketing or subscriptions

✅ Real Case: How Video Helped a Company Grow

Let’s take the example of a mid-sized Italian consulting firm that, during the pandemic, decided to launch a weekly live video format to keep in touch with its clients.

Thanks to the use of WimTV:

• It reached an average of 500 live viewers per episode

• Doubled traffic to its website

• Generated 30% more leads compared to traditional campaigns

• Reduced customer service workload by offering video tutorials

🎯 Conclusion

Video streaming is not just for influencers or media outlets. It’s a powerful, versatile, and accessible tool for any business that wants to communicate better, sell more, and grow faster.

WimTV offers an all-in-one platform for professional, secure, and customizable video streaming. Whether you want to launch a webinar, create your own TV channel, or enrich your site with video content—WimTV is the tool for you.

👉 Start your free trial today: https://platform.wim.tv/#/registration