Frequently Asked Questions
wim.tv users
- Who is an Advertiser?
- A User who has products to sell or services to offer, owns rights to an ad and entrusts it to an Agent to have it promoted. Through a Content Creation Application made available by the Agent, the Advertiser can easily specify a Campaign for his ad.
Register as an Advertiser
- Register as a Creator
- A User who is entrusted an ad by an Advertiser and promotes it to one or more than one WebTV. Different Agents may have different or overlapping WebTVs as customers, and Agents generally tend to specialise in particular types of WebTVs, and genre of ads.
Register as an Agent
- Register as a Creator
- Register as a Creator
Register as a Creator
- Who is a User?
- A person playing one of the following Roles:
USER | ROLE
Creator > Creation
Advertiser > Advertising
Syndicator > Syndication
Agent > Agency
WebTV > Distribution
End User > Consumption
Event Monitor > Event Monitoring
WebBank > Accounting
A User may play multiple Roles. For instance a WebTV may also run a WebBank. However, an End User may pay for Pay-Per-View Services offered by such a WebTV using WimCents from his Virtual Account in a different WebBank.
- Who is a Visitor?
- Any unRegistered End User
- What is a WebBank?
- For its professional Users wim.tv is, first and foremost, a marketplace where people do business. But... how can you do business without a bank? wim.tv employs a virtual currency called WimCent. All transaction between Users are carried out in WimCents. Every wim.tv professional User is required to have a Virtual Account with a WebBank, which he uses to pay and cash WimCents. WebBanks are the bridge from wim.tv Users' virtual accounts and their regular bank account or credit card in the real world. When your virtual account in wim.tv is getting thin, you can convert real currency to WimCents thanks to your WebBank and use them to top up your WebBank account. And when you have earned a certain amount of WimCents, and you want to convert them to a real world currency, your WebBank does it for you. Different WebBanks may offer different services at different conditions, so choose the WebBank that fits your needs best!
Register as a Web Bank
- What is a WebTV?
- A User who acquires rights to videos/ads from Syndicators/Agents, organises a catalogue and serves videos and typically ads to End Users. wim.tv provides WebTVs with the tools to create and customise TV channels layouts, place their logos, organise video thumbnails and their descriptions. wim.tv also provides access to a sophisticated ad/video/End User matching engine to optimise the effectiveness of ads streamed to End Users. Syndicators and Agents offer WebTVs rich interfaces through which the latter can search for contents of their interest, and acquire rights to them according to their governing Licences. In general, WebTVs are created around a certain genre or subject, collect related videos and ads and therefore attract End Users who share those interests.
Register as a Web Tv
wim.tv entities
- What is a Campaign?
- The set of instruction an Advertiser issues when posting his ad to wim.tv. These may cover
- target: interests, age, gender, geographical area etc.;
- duration of the campaign etc.;
- cost: per impression, per click, on a daily basis and/or for the entire campaign etc.
- What is a Content Creation Application?
- In wim.tv Creators/Advertisers can combine the uploading of their Resources with the act of entrusting Syndicators/Agents with the task of promoting them. The Content Creation Application (CCA) is provided by Syndicators/Agents to Creators Advertisers so that they can
- identify their Resources
- describe their Resources with appropriate Metadata
- issue Licences for the use of their Resources
- issue Event Report Requests for a specific use of their Resources
- set Digital Rights Management (DRM) related data
- What is a Content Item?
- The data structure created by a Content Creation Application.
- What is an Event?
- The performance of an action in the wim.tv platform that can be specified in an Event Report Request.
- What is an Event Report?
- A message generated by User A performing the type of action that User B has placed in a Event Report Request at the time the content item has been licensed to User A. Typically the issuing of an Event Report requires the concurrence of the User issuing the Event Report.
- What is an Event Report Request?
- A technology made available to Users holding rights to Resources to request the wim.tv platform that whenever an Event related to the content item properly described in the Event Report Request occurs in the wim.tv platform, an Event Report be issued to an Event Monitor.
- What is a Licence?
- A technology made available to Users holding rights to Resources to declare rights and permissions expressed in a machine-readable language called Rights Expression Language (REL). For instance a Creator wishing to entrust a video to a Syndicator may wish to specify what the Syndicator can do with the videos and at what conditions. In wim.tv Creators can easily create Licences using a Syndicator-provided Content Creation Application (CCA) that lets Creator specify that he wants to be paid a certain amount every time his video is played by an End User while another Creator, who does not want to be paid, can select one of the Creative Commons Licences, e.g. one that only requires attribution rights.
- What is a Metadata?
- Any description of a Resource or User.
- What is a Negotiation?
- The process by which two Users may achieve an agreement on the terms of a Licence. wim.tv will soon provide a negotiation technology to accelerate achievements of agreement, a key cost element in running a business on wim.tv.
- What is a Resource?
- Any video or ad posted to wim.tv.
- What is a Role?
- Any of the following:
Creation > the entrusting of a video to a Syndicator with a Licence such as Creative Commons, Pay-Per-View, Ad-supported with payment conditions, and Event Report Requests etc.
Advertising > the entrusting of an ad (banners and/or videos) to an Agent with different types of ad Campaigns and Event Report Requests
Syndication > the promotion and licensing of videos to WebTVs
Agency > the promotion and licensing of ads to WebTVs
Distribution > the acquisition of videos and ads, and the provisioning of services to End Users via video portals with a variety of models
Consumption > the browsing, access and consumption of services provided by a WebTV according to the terms set by Users of the Value Chain upstream, e.g. pay-per-view, paid by advertisement or other modalities
Event Monitoring > the collection of Events generated by Users and the provisioning of access to statistical data obtained by processing those Events to relevant Users
Accounting > the recording of typically small transactions in WimCents executed on the platform
More digital media marketplace functionalities are being added to wim.tv so as to enable more Roles and features.
- What is a Value Chain?
- The chain of Users connecting those who generate information (Creators and Advertisers) to End Users via a number of intermediaries (currently Syndicators, Agents, WebTVs, Event Monitors and WebBanks)
- What is a Virtual Account?
- A WimCent account provided by a WebBank
- What is a WimCent?
- It is the accounting unit of the wim.tv virtual currency. All transactions in wim.tv are executed in WimCent and recorded by the WebBank of the payer and, upon communication by the payer's WebBank, also by the WebBank of the payee. The value of the WimCent is set by the (real) bank importing and exporting virtual currency to/from wim.tv.
- What is wim.tv?
- An innovative Information and Communication Technology (ICT) platform enabling Users to do business with digital content in an efficient way thanks to the use of advanced technologies. Far from trying to invent new ways to do business with digital media, wim.tv lets Users invent and deploy those new ways, and get direct benefit from their inventions.
wim.tv can be exploited in three modalities
1) by running a User business in this wim.tv platform
2) by setting up a proprietary value chain (portion) in this wim.tv platform (franchising)
3) by setting up a proprietary wim.tv instance (licensing)
General
- How can a Professional User do Business?
- After completing the Registration, a Professional User will typically "open shop". wim.tv provides in an "internal page" the tools for a User to configure its web page and arrange the Content Items on it for posting on the "external page". The Professional User will then likely go out on "hunting" Content Items that are suitable for his business. See here how two Professional Users do business together.
- How can Professional Users do Business Together?
- How can Professional Users do Business Together?Once User A has Discovered User B, they engage in a Negotiation about the Licensing of rights to a Resource. If the result of the Negotiation is positive User B will perform a transaction in WimCents or make a promise to do so when approrpiate condition in the Licence will be verified.
For instance a Creator entrusts his videos to a Syndicator using a Content Creation Application (CCA), accessible through the Syndicator's web page. The CCA makes it possible to:
- select a video resource (stored on the Creator's device or with a Syndicator);
- insert metadata about the video (e.g. genre, intended audience, video category and sub-category, keywords, etc...) and its author(s), and other people who took part in its creation (e.g. director, actors, director of photography, editor, etc...);
- createcreate a Creative Commons or custom Licence specifying the conditions of one's choice.
- What is the wim.tv Business Model?
- wim.tv provides the largest and expanding collection of functionality for Users to do business with digital content. All Users can access the platform functionality but wim.tv assesses a small percentage on money entering the wim.tv ecosystem. Currently this happens when an Advertiser pays for an impression or an End User for a video.
- What is a Conditional Access System?
- A system (abbreviated as CAS) requiring that a User receiving a streamed video satisfy certain conditions before he can watch the video. wim.tv employs the CAS specified by ISO/IEC 23000-5 - Media Streaming Application Format.
- What is Creative Commons?
- A not-for-profit organisation providing a standard set of licenses that rights holders may wish to use when releasing their content. Valid Creative Commons (CC) licenses are a composition of 4 baseline rights: Attribution (by), Noncommercial (nc), No Derivative Works (nd) and ShareAlike (sa). wim.tv offers Creators and Advertisers the possibility to release their work with a CC Licence in addition to other custom Licences.
- What is the wim.tv Development Status?
- As of 2010/05/25 wim.tv has reached the "beta release" signpost. The current main limitations are
- the inability to import and export WimCents to/from wim.tv. However, every new User receives 1000 WimCents upon registering, so that the User can make the first step in the wim.tv economy.
- the use of a plug-in for the Mozilla Firefox browser.
- Why is wim.tv an Ecosystem?
- wim.tv is not a place where a service provider meddles with the business of its subscribers, but a place where Users do business between themselves with the help of the services provided by wim.tv. The Users are making wim.tv what it is. The platform is being made every day richer in functionality so that its Users can better realise the plans they have in mind!
- Why is wim.tv Standards-based?
- We believe that standards, because of their due-process and large expert participation, provide the best solution in terms of openness and performance, and provide the easiest path to implement our plans to open wim.tv to other partners who share the same approach.
- How is User Discovery achieved?
- By going to the Roles page a User is shown the types of Users he can Discover. This is the table of possibilities. Horizontal X's indicate the Roles the User may Discover.
|
Creator |
Syndicator |
Advertiser |
Agent |
Web TV |
Web Bank |
Event Monitor |
End User |
Creator |
|
X |
|
|
|
X |
X |
|
Syndicator |
X |
|
|
|
X |
X |
X |
|
Advertiser |
|
|
|
X |
X |
X |
X |
|
Agent |
|
|
X |
|
X |
X |
X |
|
Web TV |
|
X |
|
X |
X |
X |
X |
X |
Web Bank |
X |
X |
X |
X |
X |
X |
X |
X |
Event Monitor |
X |
X |
X |
X |
X |
X |
X |
|
End User |
|
|
|
|
X |
X |
|
X |
A user may place additional barriers to prevent unwanted to Users from reaching him.
- What is a Video Appropriate for wim.tv?
- wim.tv is designed for people who make original videos or upload existing videos that have possibly been so far poorly exploited. These may be sitcoms, news, nature shows, dramas, science fiction shows, animations or whatever your imagination and skill can produce. They may be of a completely new format. The most important thing is that
- Your videos do not contain pornographic/paedophilic, violent, racist, hate, offensive content;
- You own rights to the content you post to wim.tv, including the right to upload it. If the content is not yours, you should have the authorisation of the owner to upload it to wim.tv.
wim.tv reserves the right to refuse or remove any content if it fails to match its requirements.
wim.tv does want to meddle with the business of its Users. However, we advise Creators that their videos should not be primarily intended to market a product or service. If they do, Creators should register as Advertisers and post the videos as ads.
